Far less than you think. Having produced thousands of projects across all verticals, we’re trained to get up to speed quickly. We jump in, run hard, and never take shortcuts. On the contrary -- we immerse ourselves.     

Per project and soberly. Meaning this: We’re not here to squeeze you for every dollar we can get. We’re here to do extraordinary work for appreciative clients.  

If you have more leads than you need, or more customers than you can handle, or more partners than you could possibly leverage, or more investors than you've ever dreamed of, you and your team surely don't need us. But if not, the content we produce will give constituents new reasons to engage. 

This: proprietary content that sparks response. AI, on the other hand, generates more of the same: more of the same messages in more of the same jargon constituents have heard countless times before.  

Artificial intelligence helps with research, no doubt. But in crafting narratives, it brings to content what artificial flowers bring to bouquets: all of the look, but none of the feel.  

Raj Rajamannar, Mastercard's CMO, put it best: “When AI becomes ubiquitous, creativity is where real differentiation will lie.”