First, a few words about you: You market, sell, or manage those who do. Count on this: Deploy more of the same messages, in more of the same jargon, and you will squander your audience's attention.
Be vivid, instead. Perfectly on point yet entirely unexpected for its smart brevity and wit, vivid content grabs attention. And by animating the fierce distinctions that give brands their bite, it sparks response. This is the work we do. And we do it well.
Indeed, the company doesn't exist whose story we can't strengthen, and for good reason: We've been trained by the best. Oracle's Larry Ellison. Deloitte's Michael Raynor. And PepsiCo's Indra Nooyi, to name just a few. We bring to each project the sum of what we've learned about engaging key constituents -- all to make our clients appreciably better at nurturing leads, closing sales, cultivating partners, pursuing investors, recruiting talent, and invigorating their own teams.
Welcome to bVIVID. Your alternative to more of the same.
Considered among the finest producers of messaging and content, and appreciative of this distinction, I equip companies to spark response from key constituents: customers, prospects, partners, and investors.
My career began at The New York Times, where I wrote for the Sunday edition. From there I moved into corporate & marketing communications through successive roles at Dun & Bradstreet, KPMG, PepsiCo, and Robinson Lake, where my work helped Michael Milken make his case for high-yield bond financing in the court of public opinion. Today I continue to traverse verticals from Enterprise Tech to WealthTech, MedTech to EdTech, Consumer IoT to Industrial IoT, and CPG to Cybersecurity.
I went to Stony Brook University, where I was editor-in-chief of the campus newspaper and won the Buskin Prize for Journalism, sponsored by Newsday. A grateful father of four, I run five miles a day and do some of my best work between miles two and five.