Most messaging vanishes on contact.

Prospects have gotten good at ignoring you. Years of safe messaging and self-serving sales narratives have conditioned them to tune you out.

It takes contrast to pierce that resistance — messaging that’s unexpected yet exactly on point. We help you build it into every communication that matters.

We’ll bring to your project everything we’ve learned working with Oracle, Deloitte, PepsiCo, and dozens more — all to make you stronger at capturing attention.

This is bVIVID.

We craft messaging they can’t ignore.

David Gilman

Known for work that is crisp, smart, and precisely on point, I help companies create communications that capture attention.

My career began at The New York Times, where I wrote for the Sunday edition. From there I moved into corporate and marketing communications through successive roles at Dun & Bradstreet, KPMG, and PepsiCo. Today I continue to traverse verticals from Enterprise Tech to WealthTech, MedTech to EdTech, Consumer IoT to Industrial IoT, CPG to Cybersecurity, and more.

I went to Stony Brook University, where I was editor-in-chief of the campus newspaper and won the Buskin Prize for Journalism, sponsored by Newsday. A grateful father of four, I run five miles a day and do some of my best work between miles two and five.