About Us

First, a few words about you...

You market products, sell services, or pitch ideas. Count on this: Deploy more of the same messages, through more of the same content, in more of the same jargon they've heard countless times before, and you will squander your audience's attention.

Be vivid, instead. Perfectly on point but entirely unexpected for its smart brevity and wit, a vivid message will trigger response; often to buy in, occasionally to push back, but always to keep the conversation going.

bVIVID captures the essence of your story -- the tip of the spear -- and brings it to life across all manner of content: presentations and brochures; web pages and videos; success stories and newsletters; white papers and reports; articles, posts, eBooks, and more.

Indeed, the company doesn't exist whose strongest narrative we can't nail, and for good reason: We've been trained by the best -- Oracle's Larry Ellison, Deloitte's Michael Raynor, and PepsiCo's Indra Nooyi, to name a few. We bring to each project the sum of what we've learned about engaging key constituents, all to make our clients appreciably better at nurturing leads, closing sales, cultivating partners, pursuing investors, recruiting talent, and invigorating their own teams.

Remarkably responsive and uncommonly effective, we are Vivid on Demand.

David Gilman

Considered among the finest producers of corporate, marketing, and executive communications, and appreciative of this distinction, I founded bVIVID to help companies win an unfair share of attention from all key constituents: customers, prospects, partners, investors, and prospective hires.

My career began at The New York Times, where I wrote for the Sunday edition. From there I moved into business communications; first at Dun & Bradstreet, then at KPMG, and then at PepsiCo. Today I work across verticals, and spend most days immersed in Enterprise Technology, WealthTech, MedTech, Building IoT, CPG, or Cybersecurity.

Known for messaging and content that is crisp, clever, and precisely on point, I work with companies to convey the "vivid" in what they do; the fierce distinctions that make them indispensable.

I'm an alumnus of Stony Brook University, where I served as Editor-in-Chief of the college newspaper and won the Buskin Prize for Journalism, administered by Newsday. A grateful father of four, I run five miles a day and do some of my best thinking between miles two and five.