You pitch prospects, partners, investors, and top recruits. You present ideas, initiatives, plans, and proposals. Count on this: Using the same messages in the same jargon in the same formats they’ve seen before will only squander your audience's attention.
When your prospects say no, more of the same is often to blame.
Vivid is the cure. Perfectly on point yet entirely unexpected ─ so fiercely distinct that audiences can feel it ─ a vivid story will trigger vigorous response; often to buy in, occasionally to push back, but always to keep the conversation going.
Welcome to bVIVID. From micro-pitches to presentations to all manner of content, the narrative doesn't exist that we can't tighten, enliven, make credibly urgent and appreciably more effective. And the employee doesn't exist whom we can't train to do the same.
Think of us as Vivid as a Service: vivid on demand. We are effective, agile, there when you need us, and gone when you don’t.
Considered among the finest producers of sales & marketing content, I founded bVIVID to equip companies to grab
the attention of those who matter: customers, prospects,
investors, strategic partners, and employees.
My career began at The New York Times, where I wrote for the Sunday edition. Having collected enough bylines to satisfy my parents (both Times junkies), I moved to business, where I served
in corporate communications at Dun & Bradstreet;
marketing communications at KPMG; public relations
at PepsiCo International; and then joined the brain trust of
Michael Milken, whose case for high-yield bonds I advanced through the messaging, speeches, opinion columns, and articles
I wrote for Michael and his surrogates.
Known for distilling complexities into crisp content and communications, I work with our clients to capture the "vivid"
in what they do and convey it in ways that trigger response.
I'm an alumnus of Stony Brook University, where I served as
editor-in-chief of the college newspaper and won the Buskin Prize for journalism, administered by Newsday. A grateful father of four,
I run five miles a day and do some of my best thinking between miles two and five.
I’m told that few match my ability to craft a persuasive piece
of writing, and who am I to argue?
I joined forces with bVIVID after serving as speechwriter for top officials at NATO headquarters in Brussels. Before that, I spent four years as Executive Speechwriter for UCLA’s Chancellor.
My career has a corporate side, too: Director of Executive Communications for the Office of the Chairman at GTE; Director
of Communications for Pepsi-Cola International; and speechwriter for MCI’s legendary founder William G. McGowan. I’ve coached executives and written speeches for AT&T, MasterCard, LaFarge, IBM, Deloitte, and others.
Along the way I penned a few books, including a volume on
public speaking, and I enjoy running training programs for clients. I started my career in Washington, DC; first as Legislative Assistant to Congressman Leon Panetta, then as Special Assistant and speechwriter for Speaker of the House Jim Wright.
Raised in the San Francisco Bay area, I graduated Phi Beta Kappa from UC Berkeley (my key is somewhere), and served as a
Peace Corps Volunteer in West Africa, where I lost 20 pounds and,
I suspect, that key as well.