How? We start with discovery designed to surface your fierce distinctions. What advantages do you create? What weaknesses do you erase? What opportunities would elude customers if your company didn't exist? Which manageable risks would continue to loom large?
About your audience: Whom are you addressing, and what do you want them to do?
Our first deliverable will be a narrative outline of the content you've engaged us to produce; not a halfhearted assortment of bullet points. You'll see how the piece opens, unfolds, and delivers its call to action — in substance and tone. Then you'll comment, we'll revise, and this exchange will continue until the final draft of the full piece is delivered; each iteration making it stronger.
We cherish our process as our means of ensuring that we will meet or exceed your expectations. Count on the latter.
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