Fusion, decoded.
Project Fusion brought PeopleSoft, Siebel, JD Edwards, and EBS into a unified software suite.
We scripted Larry Ellison's launch keynote, casting this architectural overhaul as a powerful case for business agility.

Another meeting?
No. An intervention.
Our messaging defined DeepDive, Deloitte's methodology for turning strategy sessions into unguarded exchanges that unlock a team's collective IQ.

Byline. Delivered.
Trust your gut? Not where pricing is concerned.
We helped Vendavo champion this message by turning its argument for analytics-based pricing into a bylined article published in The Economist.

This keynote sang
On her first trip to China as CEO, PepsiCo's Indra Nooyi affirmed her commitment to the market with an extraordinary pledge to bring clean water to the nation's driest regions.
We wrote her speech.

To move money, press 1
TIBCO technology powers M-Pesa, Africa's mobile-money platform that has lifted countless households out of poverty.
We turned this moving case study into an article published by the World Economic Forum under the CMO's byline.

Making the case for Mondavi
To help Mondavi expand through cultural partnerships, we crafted presentations that celebrated its patriarch as a fierce champion of American wine.
Robert Mondavi was surely that.

We positioned the stack
Operators of smart office buildings needed practical reasons to adopt Softdel Prime—a B-IoT subscription stack. We gave them one:
Your Competitive Edge. Conveniently Packaged.

Your home becomes you
As Philips moved into smart-home technology, we crafted messaging sharply focused on a new category: homes that anticipate their owners' needs, not just connect devices.
We developed this into a white paper, Your Home Becomes You, framing the home as an adaptive environment.

The business of wealth
Asset Vantage offers family offices actionable views across net worth, capital flows, performance, and tax exposure. Our messaging:
Run wealth like you do your business. Armed with decision-ready visibility.

Showtime meets real time
Cognitive offered broadcasters what they sorely lacked: the power to track second-by-second viewing habits.
It tapped us to craft the investor pitch: Showtime is more profitable when networks know who's watching what.
