... an interesting presentation or timely piece of content likely to earn you a round of polite nods. But nods don't feed the bottom line.
Be vivid. Perfectly on point yet entirely unexpected ─ so fiercely distinct that audiences can feel it ─ a vivid message will trigger vigorous response; often to buy in, occasionally to push back, but always to keep the conversation going.
Let others collect nods. You want the sweet sounds of targets responding.
Vivid content and communications will produce these sounds.
And we produce vivid.
WHAT A DIFFERENCE A DAY MAKES!
Give us a day, Deloitte tells clients, and we’ll move you closer to your next stage of growth. Its method: DeepDive™ ─ a day of high-velocity brainstorming, prototyping, and feedback loops. Tapped to market it, we cast DeepDive™ not as another “strategic-planning solution” but as an urgent intervention to harness the collective IQ.
"InVisage the Camera in a New Light"
When InVisage looked for a high-wattage message to say that it ends the phone camera's struggle to perform in low light, it turned to bVIVID. No struggle here. It's not about the tech ─ an ultra-sensitive film that coats the camera's sensor. It's about what it enables: the phone camera in a "new light."
KEEP YOUR HAYSTACKS. WE NEED NEEDLES.
Cognitive identifies TV shows in real time and infers who’s watching, so that advertisers can find targets concealed in broad demographics. Facing skeptics still loyal to set-top box data, it tapped us for a presentation designed to prove that "showtime” is more profitable when networks know who’s watching in real time.
WELCOME TO ZIP CODE 95831. INVEST WISELY.
Details are everything for mortgage-pool investors: Which mortgages are solid and which are under water or likely will be? Where to find these microscopic details? CoreLogic engaged us to make its case: Its risk analytics are the only ones granular enough to spot foreclosures in the works and those pending.
THIS KEYNOTE STRUCK THE RIGHT CHORD
For her first trip to China as PepsiCo's CEO, Indra Nooyi tapped us to write her keynote ─ a promise to bring safe drinking water to China's driest regions. China's markets open slowly; sellers must prove their worth. In vowing to fight China's water shortage with unexpected resolve, Indra did exactly that.
AVON CALLING, SCRIPTED BY bVIVID
Invited by the Direct-Selling Association to explain Avon’s move to a controversial sales model called multi-level marketing, then-CEO Andrea Jung needed a speech written to thread the needle: i.e., while Avon respects industry norms, its reps must be enabled to earn more. She engaged us to write it.
THAT BYLINE IS MY LINE!
"Can you get me a bylined article in The Economist"? asked our client. We can. Step one: Produce the article – a crisp argument against impulsive discounting. (Vendavo's software drives B2B margin optimization.) Step two: Submit the article and let it speak for itself. It did. The piece was published under our client's byline.
"TO MOVE MONEY, PRESS POUND"
Mobile money is the purpose of M-Pesa, a fintech initiative that is lifting millions out of poverty by enabling real-time payments. When a TIBCO executive was asked by the World Economic Forum to contribute a bylined article on the power of this technology, he tapped us to write it. We called it, "To Move Money, Press Pound."
WHERE ARE MY #$@&%*! INTEGRATIONS?
How to cure gaps across the enterprise where integrations and automations should be? By turning business-process flows into immediately-executable software automation code ─ a fix we named Integration as a Self-Service.™ Kapow Software provided the technology; bVIVID wrote the white paper.
WHERE'S MR. PEANUT? PLANTERS CUT HIS HOURS.
Replacing its high-protein claim with a broad appeal to health has hurt Mr. Peanut but paid off for Planters, a unit of Kraft Heinz. Still, "healthy" is no golden ticket, says research firm IRI in a white paper for food marketers written by bVIVID. Stay vigilant, it says. Discrete claims like “low sodium” could soon eclipse “healthy.”
WE'LL TAKE THE STAIN. YOU KEEP THE SHIRT.
But first you'll have to find Carbona's booth at the sprawling Housewares Show. To lure reporters, we sent each an opulent white shirt ─ Gucci for women, Brioni for men ─ in mint condition but for a tragic wine stain. “Join Carbona at booth 910," our note read. "We’ll take the stain, you keep the shirt.” They lined up.
"FORE," SCHMORE. WE HAVE LIFTOFF!
How did we get Newsweek to cover the launch of Wilson's Ultra 500 golf ball? We looked for vivid and found it in the ball's designers: former aerospace engineers whose love of golf led them to Wilson. Rocket scientists using their genius to help fellow golfers save some strokes ─ it's a hook worthy of Ben Hogan!
THE HARDEST PART OF SELLING?
Getting prospects on the phone! Lavante, which automates the nitty gritty of supplier management (like collecting tax ID's) engaged bVIVID to raise awareness through emails aimed at directors of procurement. We tapped into the urgency of removing human error: Collect every W-9 or the IRS could come knocking!
For the science of building loyalty Virgin America turns to TIBCO, which automates its frequent-flyer program. Where does TIBCO turn to craft its case studies? To us. The dozens we've produced demonstrate TIBCO's purpose: to equip enterprises to circulate real-time data and leverage analytics, both key to growth.
AN INTEL REPORT FOR THE PROCUREMENT TEAM
I'd like a newsletter for my global team, Frito-Lay's head of procurement told us. We took some creative license and produced an intelligence report: a look at how his people work the supply chain to secure advantages in ingredient quality, price, and supply. We called it... what else?... Food for Thought.
HE WROTE THE BOOK ON GOING SMALL
And we got it published. When an Oracle VP sought to write a book about how a series of small initiatives can spawn big results, we committed to get it published. We wrote the proposal, pitched it, and won a contract for our client from McGraw-Hill (advance included). Getting to Big the Small Way hit shelves a year later.
... an immersion in what you do, how you do it, what it enables, and for whom. We'll study your current content: case studies, white papers, webcasts, and more. We'll review competitive content and bone up on your category. Most of all, we'll spend time with you face to face or on the phone.
We'll focus most intensely on your company's fierce distinctions: the magic that you, and you alone, make possible. What advantages do you create? What disadvantages do you erase? What possibilities would remain unrealized if your offerings didn't exist?
In markets abuzz with more of the same – "We use best-in-class technologies to drive enterprise transformation" – you'll need a signal to pierce the noise.
In your fierce distinctions we'll capture your signal.
Once discovery is done, our first deliverable will be a robust outline of the content you've asked us to produce; not a litany of dry bullet points but a full rendering, in substance and tone, of how the message opens, unfolds, and delivers its call to action. You'll return your comments, we'll revise, and this exchange will continue until the final draft of the full piece is delivered – each iteration making it stronger.
Even up against tight deadlines, we don't cut corners. On the contrary: We cherish our process as our means of ensuring that we will meet or exceed your expectations.
Count on the latter.
Dun & Bradstreet