or be gone.
Fusion, meet passion.
Oracle’s Project Fusion merged the best of PeopleSoft and Siebel.
We wrote Larry Ellison's launch keynote — a bold case for SOA as the path to business agility.

Another planning session?
Been there, done that.
Our messaging reframed Deloitte's Deep Dive — turning a routine growth workshop into an intensive intervention to harness a company's collective IQ.

Make that byline your line
Vendavo did.
We worked with its CMO to articulate the case for analytics-based pricing — securing a byline for him in The Economist, a publication that notoriously denies them even to its own staff.

This keynote sang
On her first trip to China as CEO, Indra Nooyi launched PepsiCo's expansion with a vow to bring clean water to the Mainland's driest regions.
We wrote her speech.

To move money, press 1
TIBCO powers M-Pesa, Africa's largest mobile-money platform.
We turned this case into an elite thought-leadership piece — securing publication by the World Economic Forum under the CMO's byline.

Tag, you're it.
Operators of smart office towers needed a clear path to adopt a full B-IoT subscription stack. Our messaging cut through the technical noise by distilling the entire ecosystem into Softdel Prime's tagline:
Your Competitive Edge. Conveniently Packaged.

Your home becomes you
“Four bedrooms, three baths, and a sixth sense for anticipating your needs.”
When Philips expanded into smart-home technology, that’s how we captured its vision in a white paper called, Your Home Becomes You!

How to market a mouthful?
Asset Vantage runs reporting inside the General Ledger to create actionable views of complex wealth.
How to market this mouthful to HNW families? By cutting it into savory bites of content – precisely what we did.

Showtime meets real time
Cognitive gave advertisers what they never had before: the capacity to find targets buried in demographic data.
Facing skeptics, they tapped us to craft the investor pitch: “Showtime” is more profitable when networks know who’s watching in real time.

Cheers!
To help expand winemaking partnerships and global joint ventures on behalf of Robert Mondavi Winery, we crafted a series of presentations positioning its founder as American wine‘s most passionate advocate.
