... but her brain has moved on. Why? Been there, seen that.
Attention is a scarce asset and nothing squanders it like more of the same content, carrying more of the same messages, in more of the same jargon.
Be VIVID, instead.
Fiercely distinct and refreshingly concise, VIVID content rivets attention and triggers response; often to buy in, occasionally to push back, but always to keep the conversation going.
Let others settle for passing glances; you want the sweet sounds of targets responding.
VIVID content and communications will produce these sounds. And we produce VIVID.
Because when prospects say no, more of the same is often to blame.
Here are samples of our work.
WHAT A DIFFERENCE A DAY MAKES!
In just one day, Deloitte tells clients, we’ll find your next stage of growth. Its method: DeepDive™ ─ a day of rapid brainstorming, prototyping & feedback loops. Asked to market it, we cast DeepDive™ not as a “strategic-planning solution” (been there, done that) but as an urgent intervention to harness the collective IQ.
"INVISAGE THE PHONE CAMERA IN A NEW LIGHT "
When InVisage looked for a high-wattage message to say that it ends the phone camera's struggle to perform in low light, it turned to bVIVID. No struggle here. It's not about the technology ─ an ultra-sensitive film that coats the camera's sensor. It's about what it enables: the phone camera designed to capture "new light."
KEEP YOUR HAYSTACKS. WE NEED NEEDLES.
CN identifies TV shows in real time and infers who’s watching, so that advertisers can find targets concealed by broad demographics. Facing skeptics still loyal to dubious set-top box data, it tapped us for presentations designed to prove that "showtime” is more profitable when networks know who’s watching in real time.
WELCOME TO ZIP CODE 95831. INVEST WISELY.
Details are everything for mortgage-pool investors: Which mortgages are solid and which are under water or likely will be? Where to find these microscopic details? CoreLogic engaged us to make its case: Its risk analytics are the only ones granular enough to spot foreclosures in the works and those pending.
THIS KEYNOTE STRUCK THE RIGHT CHORD
For her first trip to China as PepsiCo's CEO, Indra Nooyi tapped us to write her keynote ─ a promise to bring safe drinking water to China's driest regions. China's markets open slowly; sellers must prove their worth. In vowing to fight China's water shortage with unexpected resolve, Indra did exactly that.
AVON CALLING, SCRIPTED BY bVIVID
Invited by the Direct-Selling Association to explain Avon’s move to a controversial sales model called multi-level marketing, then-CEO Andrea Jung needed a speech written to thread the needle: i.e., while Avon respects industry norms, its reps must be able to earn more. She engaged us to write it.
THAT BYLINE IS YOUR LINE, DEAR CLIENT
"Can you get me a bylined article in The Economist"? asked a client whose software optimizes B2B profit. We can. Step one: Produce the piece – a crisp argument against impulsive discounting. Step two: Submit the article and let it speak for itself. It did. The Economist published the piece under our client's byline.
TO MOVE MONEY, PRESS POUND
Mobile money is the purpose of M-Pesa, a fintech initiative that is lifting millions out of poverty by enabling real-time payments. When a TIBCO executive was asked by the World Economic Forum to contribute a bylined article on the power of this technology, he tapped us to write it. We called it, "To Move Money, Press Pound."
AS IT TURNS OUT, "ENTERPRISE FLUENCY" IS A THING
“Enterprise Fluency?” Really? Can’t we assume that global companies hire only local nationals capable of communicating universally in Business English? No. This language skill often develops on the job, supported by a digital learning platform. Among the best is GlobalEnglish, whose messaging we crafted.
LET’S BE CLEAR ABOUT SECURITY IN THE CLOUD
How did Alert Logic, the first SaaS-enabled managed detection and response provider, encourage enterprises to migrate to the cloud even as they remained skeptical of cloud security? By sounding three notes: better, faster, and cheaper – the rudiments of messaging crafted by bVIVID.
For the science of building loyalty Virgin America turns to TIBCO, which automates its frequent-flyer program. Where does TIBCO turn to craft its case studies? To us. The many we've produced show TIBCO's purpose: to equip enterprises to mitigate risks and seize opportunities before the former worsen and the latter evaporate.
HIDDEN PROFIT, WE'RE COMING FOR YOU
Consumer packaged goods are famous for hiding elusive profit; in complex configurations of trade-promotion analytics, the fine details of pricing strategies, and even the nuances of brand identity. Market-research firms adept at spotting them hold an advantage. IRI is among them, as our series of case studies showed.
WHERE ARE MY #$@&%*! INTEGRATIONS?
How to cure gaps across the enterprise where integrations and automations should be? By turning business-process flows into immediately executable software automation code ─ a fix we named Integration as a Self-Service™ in a white paper we wrote for the "fixer," Kapow Software.
"TO YOUR HEALTH!" BETTER YET, "TO NO SALT!"
Replacing its high-protein claim with an appeal to heart health has paid off for Planters. Still, "healthy" is no golden ticket, says market-research firm IRI in a white paper for food marketers written by bVIVID. Long term, it forecasts, discrete nutritional claims like “low sodium” and "no salt" will eclipse “healthy.”
WE'LL TAKE THE STAIN. YOU KEEP THE SHIRT.
But first you'll have to find Carbona at the sprawling Housewares Show. To lure reporters, we sent each an opulent white shirt ─ Gucci for women, Brioni for men ─ correctly sized and pristine but for a tragic wine stain. “Join Carbona at booth 910," our note read. "We’ll take the stain, you keep the shirt.” They lined up.
"FORE," SHMORE. WE HAVE LIFTOFF!
How did we get Newsweek to cover the launch of Wilson's Ultra 500 golf ball? We looked for vivid and found it in the ball's designers: former aerospace engineers whose love of golf led them to Wilson. Rocket scientists using their genius to help fellow golfers save some strokes; that's a hook we'll gladly take!
HOW TO MAKE RUFFLES WITHOUT GETTING RUFFLED?
"I'd like a newsletter for my global team," Frito-Lay's head of procurement told us. We took some creative license and produced an intelligence report: a look at how his people work the supply chain masterfully to secure advantages in ingredient quality, price, and supply. We called it... what else?... Food for Thought.
HE WROTE THE BOOK ON GOING SMALL
... and we got it published. When an Oracle VP sought to write a book about how a series of small initiatives can spawn big results, we committed to get it published. We wrote the proposal, pitched it, and won a contract for our client from McGraw-Hill (advance included). Getting to Big the Small Way hit shelves one year later.
THE HARDEST PART OF SELLING?
Getting prospects on the phone! Lavante, which automates the nitty gritty of supplier management (like collecting tax ID's) engaged bVIVID to raise awareness through emails aimed at directors of procurement. We tapped into the urgency of removing human error: Collect every W-9 or the IRS could come knocking!
PHYSICIAN, MAKE YOUR MARK(ER)
Infertility is on the rise, and In Vitro is the preferred treatment. Its goal is the successful single-embryo transfer, which hinges on reliably identifying embryo viability. Radiance Bioscience's biomarker, a measurable biological indicator, offers a noninvasive means of doing exactly that. We wrote its website.
VIVID content grabs attention because novelty lights up the brain. Consider two different parties; one planned, the other a surprise. They have the same guests, same music, and same brand of scotch, but because the surprise party offered unexpected hugs and kisses (and will again!) it thrills as the planned party can't.
Surprise works its magic on content as well, because even when they're confident of learning something – from a presentation, eBook, white paper, or video – audiences will tune out unless they feel something, too. Feel what? The rush of discovery; the thrill of finding unexpected insights, nascent trends, new facts, or new context for old ones.
Weaving these revelations into what Peter Drucker called "incongruities" – stark contrasts between "what was" and"what is" or "what is" and "what should be" – produces vivid.
This is the work we do. And here are more companies for whom we've done it:
It starts with discovery – an immersion in what you do, how you do it, what it enables, and for whom. We'll study your current content: case studies, white papers, webcasts, and more. We'll review competitive content and bone up on your category. Most of all, we'll spend time with you on Zoom.
We'll focus most intensely on your company's fierce distinctions: the magic that you, and you alone, make possible. What advantages do you create? What weaknesses do you erase? What possibilities would elude customers if your company didn't exist?
In markets rife with more of the same ("Our best-in-class technology helps drive enterprise transformation!") it takes a signal to pierce the noise. We'll capture yours.
Our first deliverable will be a robust outline of the work you've engaged us to produce; not a token list of bullet points, but a full rendition of how the piece opens, unfolds, and delivers its call to action. You'll return your comments, we'll revise, and this exchange will continue until the final draft of the full piece is delivered – each iteration making it stronger.
Even as deadlines close in, we never cut corners. On the contrary: We cherish our process as our means of ensuring that we will meet or exceed your expectations. Count on the latter.
Dun & Bradstreet