Attention is shrinking. Be vivid or be gone.

UNLEASH THAT DATA!

A top provider of communication stacks and IoT gateways, Softdel equips buildings to retrieve real-time data trapped in machines so that devices can interconnect. And with the messaging and content we produced on its behalf, bVIVID equipped Softdel to cultivate more prospects.

CRM IS GOOD. CLM IS BETTER.

Where CRM ensures data preservation, CLM supports client preservation. Client Lifecycle Management uses powerful analytics to nurture investment-client lifecycles that maximize profitability. Wealth Dynamix wrote the book on CLM for private banking. We wrote its eBook. 

FOOD FOR THOUGHT

Snack-food production is tricky business, especially on a massive scale. So when Frito-Lay asked us to produce a newsletter for its Procurement team, we responded with "Food for Thought," a best-practices report for securing advantages in ingredient quality, price, and supply. 

HE WROTE THE BOOK...

... and we got it published. When an Oracle VP sought to promote his insights into how small changes can spur big results, we suggested he write a book. We wrote a proposal, took it to publishers, and found a taker in McGraw-Hill. Getting to Big the Small Way hit shelves a year later.

SHOWTIME MEETS REAL TIME

 
Cognitive Networks sees what's on your screen and infers who's watching, helping advertisers find targets buried in dense demographics. Facing skeptics still loyal to set-top-box data, it tapped us to make its case: "Showtime” is more profitable when networks know who’s watching in real time.

WELCOME TO 95831. INVEST WISELY.

 
Details are key for mortgage-pool investors: Which loans are solid, and which are under water or likely will be? Where to find answers? CoreLogic tapped us to make the case that its risk analytics are the only ones sufficiently granular to spot foreclosures in the works and those pending. 

THE DIFFERENCE IS NIGHT AND DAY

Cerno Health is the only app that delivers clinical insights into sleep disorders by tracking patterns of sleep and their daytime effects; it downloads to FitBit and the Apple Watch. "We need a tagline," they said. We slept on it. Our response: Cerno Health. The difference is night and day.

AVON CALLING, SCRIPTED BY bVIVID 

Asked to address Avon’s move to multi-level marketing, a controversial sales model, then-CEO Andrea Jung sought to walk a fine line by demanding higher comp for reps while backing industry norms. The keynote we wrote for her struck that careful balance.

WE'RE "HIGHERING"! 

When Encora tapped us for talent-marketing content, it didn’t expect to coin a new word as a result. But that’s what we served up: Where others “hire,” this digital-engineering services provider highers. Its pledge to new recruits: We’ll advance your professional growth!           

YOUR HOME BECOMES YOU 

Four bedrooms, three baths, and a sixth sense for anticipating your needs: When Philips expanded into smart-home technology, that's how we captured its vision in a white paper produced for the EVP of Corporate Communications. Its title: “Your Home Becomes You!” 

THAT BYLINE IS YOUR LINE

 
"Can you produce and place bylined articles?" asked Vendavo, whose pricing engine optimizes B2B profit. Yes, indeed. We crafted a piece for their approval -- a crisp argument against reflexive discounting -- then pitched it to The Economist, which published the piece under the CEO's byline.

TO MOVE MONEY, PRESS POUND

 
TIBCO technologies run M-Pesa, the mobile-money platform whose real-time payments have lifted millions from poverty. We took this case study, adapted it into an article, and got it published by the World Economic Forum under the CMO's byline. We called it, To Move Money, Press Pound.

TOWARDS "ENTERPRISE FLUENCY" 

Business English is a language of its own, which explains why many local nationals have trouble communicating with U.S. colleagues. Fluency is best developed on the job, supported by a digital platform. Among the best of these is GlobalEnglish, whose messaging we crafted.   

AN MDR MAKES ITS CASE

How to become the only Managed-Detection-and-Response provider to cover all computing environments? Assuage enterprise concerns about the viability of security in the cloud. To this end our messaging and content proved pivotal, said  Alert Logic's founding CEO.   

WHERE ARE MY INTEGRATIONS?!

 
How to cure gaps across the enterprise where integrations should be? By turning business-process flows into immediately executable software automation code ─ a fix we named Integration as a Self-Service and explained in a white paper we wrote for Kapow Software.

THE RISE OF "LOW SODIUM"

Although its appeal to heart health has paid off for Planters, vague claims of "healthy" won't work forever, says analytics firm IRI in a white paper for food marketers produced by bVIVID. Far more durable, says the firm, are distinct claims like sugar-free, low-calorie, and low-sodium.

A WHITE SHIRT'S BEST FRIEND

Our target: reporters at Chicago's Housewares Show. How to pique their interest in Carbona's new stain-removal product? We sent each a Prada shirt; brand new, but wine-stained. “Visit our booth," read our note. "We’ll take the stain. You keep the shirt.” They lined up.

"FORE!", SHMORE. WE HAVE LIFTOFF! 

How did we get Newsweek to cover Wilson's launch of its highly-dimpled, Ultra 500 golf ball? We found a storyline in the ball's designers: ex-aerospace engineers whose love of golf led them to Wilson. Rocket scientists focused on helping golfers save some strokes. It's the perfect hook!

THE HARDEST PART OF SELLING?

Making contact. To counter the rising futility of cold-calling, Lavante, automater of supplier management, engaged bVIVID to generate leads via emails to heads of procurement. Our content leveraged the urgency of removing human error: "Collect every W-9 or the IRS could come knocking!"

FOR IVF, THE ULTIMATE BIOMARKER

Infertility is on the rise, and In Vitro is the preferred treatment. Its goal: a successful single-embryo transfer, which hinges on reliably identifying embryo viability. Radiance’s biomarker offers a noninvasive means of doing exactly that. We wrote and produced its website.