or be gone.
Fusion, meet passion.
Oracle’s Project Fusion merged the best of PeopleSoft and Siebel.
We wrote Larry Ellison's launch keynote — a bold case for SOA as the path to business agility.

Another planning session?
Been there, done that.
Our messaging reframed Deloitte's Deep Dive — turning a routine growth workshop into an intensive intervention to harness a company's collective IQ.

Byline. Delivered.
Gut feel doesn’t price well. Data does.
We helped Vendavo’s CMO turn the case for analytics-based pricing into a bylined article in The Economist, an outlet that rarely grants bylines even to its own writers.

This keynote sang
On her first trip to China as CEO, Indra Nooyi launched PepsiCo's expansion with a vow to bring clean water to the Mainland's driest regions.
We wrote her speech.

To move money, press 1
TIBCO powers M-Pesa, Africa's largest mobile-money platform.
We turned this case into an elite thought-leadership piece — securing publication by the World Economic Forum under the CMO's byline.

Making the case for Mondavi
To help Robert Mondavi Winery expand the cultural partnerships that sparked its domestic growth, we crafted a series of presentations that positioned its founder as American wine’s most passionate advocate.
And that he was.

We packaged the stack
Operators of smart office towers needed a clear path to adopt a B-IoT subscription stack. We took a technical narrative and made it go-to-market ready:
Your Competitive Edge. Conveniently Packaged.

Your home becomes you
As Philips moved into smart-home systems, we defined its narrative for a new category: homes that anticipate needs, not just connect devices.
This thinking became the white paper Your Home Becomes You, framing the home as an adaptive environment.

The business of wealth
Asset Vantage combines general ledger reporting with real-time views of net worth, capital flows, performance, and tax exposure across entities.
We positioned it for family offices as: Run wealth like a business — with clear, decision-ready visibility.

Showtime meets real time
Cognitive gave advertisers what they never had before: the capacity to find targets buried in demographic data.
Facing skeptics, they tapped us to craft the investor pitch: “Showtime” is more profitable when networks know who’s watching in real time.
