Been there, seen that.
When prospects say no, "more of the same" is often to blame: more of the same messages spun into more of the same content cast in more of the same jargon.
Attention is a scarce asset and nothing squanders it like more of the same.
Be VIVID, instead. Perfectly on point but entirely unexpected for its smart brevity and touch of wit, VIVID content triggers response; often to buy in, occasionally to push back, but always to keep the conversation going.
Welcome to bVIVID.
WHAT A DIFFERENCE A DAY MAKES!
Give us a day, says Deloitte, and we’ll find your next stage of growth. How? DeepDive™ ─ a day of rapid brainstorming, prototyping, and feedback loops. Tapped to market this initiative, we cast it not as another strategic-planning session but as a bona fide intervention to harness the collective IQ.
THOU SHALT NOT GUESS...
… not at assets, liabilities, liquidity, or net worth; it’s Rule One of Wealth Management but no mean feat. Enter AV, which runs performance reporting inside the General Ledger to create real-time views of wealth. How to market this mouthful to HNW investors? We cut it into savory bites of content.
LIBERATING DATA TRAPPED IN BUILDING EQUIPMENT
A leading provider of communication stacks, simulation tools, and IoT gateways, Softdel equips smart buildings with critical connections to real-time data trapped in machines and equipment. And with the messaging and content we create on its behalf, bVIVID equips Softdel to drive sales.
PRESERVING THE DATA AND THE CLIENT
Where data preservation relies on CRM, client preservation hinges on CLM (Client Lifecycle Management) -- an analytical process for managing investment-client lifecycles to maximize profitability. Wealth Dynamix wrote the book on CLM for private banking. We wrote its CLM eBook.
WHAT CAN THIS LITTLE BIRD TELL YOU?
Having launched an implantable device for knee-replacement patients to convey critical data on post-operative progress, Canary Medical approached us for a tagline. Nothing writes itself but this line came close: "Canary Medical. What can this little bird tell you?”
THE DIFFERENCE IS NIGHT AND DAY
Cerno is the only health app that delivers clinical insights into sleep disorders by tracking patterns of sleep and their daytime effects; it downloads to FitBit and the Apple Watch. "We need a tagline," they said. We slept on it. Our response: Cerno Health. The difference is night and day.
"SHOWTIME" MEETS REAL-TIME
Cognitive Networks sees what's on your screen and infers who's watching, helping advertisers find targets once buried in demographics. Facing skeptics still loyal to dubious set-top-box data, it tapped us to make its case: "Showtime” is more profitable when networks know who’s watching in real time.
WELCOME TO 95831. INVEST WISELY.
Details are everything for mortgage-pool investors: Which loans are solid and which are under water or likely will be? Where to find the fine details? CoreLogic engaged us to make its case: Its risk analytics are the only ones granular enough to spot foreclosures in the works and those pending.
A KEYNOTE STRIKES THE RIGHT CHORD
For her first trip to China as PepsiCo's CEO, we wrote Indra Nooyi's keynote: a promise of safe water for the Mainland's driest regions. Vowing to fight China's water shortage with unexpected resolve, Indra did what her predecessors could not: lay the groundwork for growth in this massive market.
AVON CALLING, SCRIPTED BY bVIVID
Asked to explain Avon’s move to multi-level marketing, a controversial sales model, then-CEO Andrea Jung sought to advocate higher comp for reps while voicing support for industry norms: a tricky needle to thread. “Can you do that?” she asked us. Our answer: "Have needle, will thread.”
THAT BYLINE IS YOUR LINE, DEAR CLIENT
"How can I become a contributor to The Economist"? asked a client at Vendavo, which optimizes B2B profit. Our answer came in the form of a draft article for his review: a crisp argument against reflexive discounting. We pitched it to The Economist, which published the piece under our client's byline.
TO MOVE MONEY, PRESS POUND
Mobile money is the purpose of M-Pesa, which has lifted millions out of poverty by enabling real-time payments. Asked by the World Economic Forum to contribute a bylined article on this initiative, a TIBCO executive tapped us to write it. We called it, "To Move Money, Press Pound."
INTRODUCING, "ENTERPRISE FLUENCY"
"Business English" is a language of its own, global companies learned when their local nationals encountered difficulty communicating with U.S. colleagues. This skill is best developed on the job, supported by a digital platform. Among the best is GlobalEnglish, whose messaging we crafted.
CLARITY FOR SECURITY IN THE CLOUD
How did Alert Logic, the first SaaS-enabled managed detection-and-response provider, encourage enterprises to migrate to the cloud even as they remained skeptical of its security? By sounding three notes loud and clear: better, faster, and cheaper. We crafted its messaging.
For the science of building loyalty Virgin America taps TIBCO, which automates the airline's extensive rewards program. Whom does TIBCO tap to write its success stories? Us. We're adept at capturing who they are, conveying what they do, and rendering it all vividly.
HIDDEN PROFIT, WE'RE COMIN' FOR YA
From the nuanced analytics of consumer promotions to the fine details of pricing strategies, the nooks and crannies of packaged-goods data often hide substantial profit. Market research firms that see what others can't hold an edge. IRI is among the best, as our series of case studies showed.
WHERE ARE MY #@$%*! INTEGRATIONS?
How to cure gaps across the enterprise where integrations and automations should be? By turning business-process flows into immediately executable software automation code ─ a fix we named Integration as a Self-Service and explained in a white paper we wrote for its enabler, Kapow Software.
THE RISE OF "LOW SODIUM"
Its appeal to heart health has paid off for Planters. But "healthy" won't work forever, says market-research firm IRI in a white paper for food marketers written by bVIVID. Its forecast: Distinct claims like "low sodium” and "sugar-free" will increasingly replace general claims like, “healthy.”
WE'LL TAKE THE STAIN. YOU KEEP THE SHIRT.
How to find Carbona stain remover at Chicago's sprawling Housewares Show? To lure reporters, we sent each an opulent white shirt ─ Gucci for women, Brioni for men ─ correctly sized but wine-stained. “Join Carbona at booth 910," our note read. "We’ll take the stain, you keep the shirt.” They lined up.
"FORE," SHMORE. WE HAVE LIFTOFF!
How did we get Newsweek to cover the launch of Wilson's Ultra 500 golf ball? We looked for "vivid" and found it in the ball's designers: former aerospace engineers whose love of golf led them to Wilson. Rocket scientists using their genius to help golfers save some strokes: That's a hook we'll gladly take!
THE PRODUCT: RUFFLES. THE PROCESS: UNRUFFLED
Snack-food production is tricky business, especially at a scale needed to support $16B in annual sales. So when Frito-Lay asked us to produce a newsletter for its Procurement team, we responded with an intelligence report: a look at how it secures advantages in ingredient quality, price, and supply.
HE WROTE THE BOOK ON GOING SMALL...
... and we got it published. When an Oracle VP sought to write a book about how small initiatives can spawn big results, we committed to get it published. We wrote the proposal, pitched it, and won a contract for our client from McGraw-Hill (advance included). Getting to Big the Small Way hit shelves a year later.
THE HARDEST PART OF SELLING...
... is getting prospects on the phone. Lavante, which automates supplier management, engaged bVIVID to generate leads through emails aimed at Directors of Procurement. We tapped into the urgency of removing human error from the process; e.g., "Collect every W-9 or the IRS could come knocking! "
PHYSICIAN, MAKE YOUR MARK(ER)
Infertility is on the rise, and In Vitro is the preferred treatment. Its goal is the successful single-embryo transfer, which hinges on reliably identifying embryo viability. Radiance Bioscience's biomarker, a measurable biological indicator, offers a noninvasive means of doing exactly that. We wrote its website.
Why? Consider two different parties; same guests, same music, and same brand of scotch, but one is planned and the other's a surprise. Because the surprise party offers unexpected hugs and kisses, it thrills as the planned party can't.
Surprise works its magic on content as well, because even when they're confident of learning something – from a presentation or video, for instance – audiences will engage only when they feel something, too. Feel what? The pull of content that is exactly on point but entirely unexpected for its smart brevity and touch of wit.
This is the work we do, and these are more companies for which we've done it:
It begins with robust discovery designed to surface your fierce distinctions; the magic your brand is uniquely equipped to make. What advantages do you create? What weaknesses do you erase? What possibilities would elude customers if your company did not exist?
In markets rife with more of the same content, it takes a signal to pierce the noise. We'll capture yours.
Our first deliverable will be a robust outline of the work you've engaged us to produce; not bullet points, but a full rendition of how the piece opens, unfolds, and delivers its call to action. You'll return comments, we'll revise, and this exchange will continue until the final draft of the full piece is delivered; each iteration making it stronger.
We work meticulously and never cut corners. On the contrary: We cherish our process. It's our means of ensuring that we will meet or exceed your expectations.
Count on the latter.
Dun & Bradstreet