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BE VIVID.

Because hotly contested markets demand fiercely distinct messaging.

Selected work

Oracle

Fusion, decoded.

Oracle's Project Fusion unified Siebel, PeopleSoft, EBS, and JD Edwards into one suite.

We wrote Larry Ellison's launch keynote, framing this shift as a case for agility.

Deloitte

Another meeting?

More like an intervention.

We created messaging for "Deep Dive," Deloitte's strategic planning framework, which turns routine gatherings into open, high-value exchanges. 

Vendavo

Byline. Delivered.

"Trust your gut" comes with a firm caveat: Never allow it to influence pricing.  

We turned Vendavo's case for analytically driven pricing into a bylined article that appeared in The Economist.

PepsiCo

This keynote sang

On her first trip to China as the CEO of PepsiCo, Indra Nooyi affirmed her deep commitment to the market by vowing to bring clean water to its driest regions. 

We wrote her speech. 

TIBCO

To move money, press 1

TIBCO technologies power M-Pesa, the mobile money platform that has lifted countless Africans out of poverty.

We turned this case study into a bylined article for the World Economic Forum.

Mondavi

Making the case for Mondavi

To help Robert Mondavi Winery expand through cultural alliances, we produced presentations celebrating its patriarch:

A fierce champion of American wine.

Softdel Prime

We positioned the stack

How to market B-IoT to cost conscious operators of smart offiice buildings? A subscription service helps. We crafted messaging. Our tagline:

Your Competitive Advantage. Conveniently Packaged. 

Philips

Your home becomes you

As Philips ventured into smart-home technology, they told us: This is about anticipating needs and engineering environments that adapt. 

We wrote the white papers; six pieces aggregated under a single memorable headline: "Your Home Becomes You." 

Asset Vantage

The business of wealth 

Asset Vantage arms family offices with actionable views of all capital flows, tax exposure, performance, and net worth.    

The messaging we delivered distilled it succinctly: Run wealth like your business; equipped with real-time visibility.

Cognitive Net

Showtime meets real time

Cognitive offered networks what they demanded: the ability to track viewing patterns second by second. 

We produced their first investor pitch: Networks turn more profit when they understand who's watching what.

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