Fusion, decoded.
Project Fusion brought PeopleSoft, Siebel, JDE, and EBS into a unified software suite.
We produced Larry Ellison's launch keynote, which framed this sweeping architectural shift as a strong case for business agility.

Another meeting?
No. An intervention.
Our messaging defined Deloitte's DeepDive, a methodology for turning strategy sessions into unguarded exchanges that unlock a team's collective IQ.

Byline. Delivered.
Trust your gut? Okay. But not where pricing is concerned.
We helped Vendavo turn its case for analytics-based pricing into a bylined article published in The Economist.

This keynote sang
On her first trip to China as chief executive, Indra Nooyi launched PepsiCo's expansion with a vow to bring clean water to the Mainland's driest regions.
We wrote her speech.

To move money, press 1
TIBCO technology powers M-Pesa, Africa's phone-based money transfer platform that has lifted countless households out of poverty.
We turned this moving case study into an article published by the World Economic Forum under the CMO's byline.

Making the case for Mondavi
To help the Robert Mondavi Winery expand through cultural partnerships, we crafted a series of presentations casting its founder as the voice of American wine.
And rightly so.

We positioned the stack
Operators of smart office buildings demanded practical reasons to adopt Softdel's B-IoT subscription stack. Our messaging gave them a good one:
Your Competitive Edge. Conveniently Packaged.

Your home becomes you
As Philips moved into smart-home systems, we crafted its story for a new category: homes that anticipate needs, not just connect devices.
We developed this into a white paper, Your Home Becomes You, framing the home as an adaptive environment.

The business of wealth
Asset Vantage gives family offices actionable visibility across net worth, capital flows, performance, and tax exposure. We positioned it this way:
Run wealth like a business. With clear, decision-ready visibility.

Showtime meets real time
Cognitive offered broadcasters what they didn't have before: the means of tracking second-by-second viewing habits.
It tapped us to craft the investor pitch: “Showtime” is more profitable when networks know who's watching what.
