VIVID, on the other hand, will grab it and sustain it.
Perfectly on point yet entirely unexpected ─ we call it "fiercely distinct" ─ VIVID content triggers response; often to buy in, occasionally to push back, but always to keep the conversation going.
Let others collect polite nods; you want the sweet sounds of targets responding.
VIVID content and communications will produce these sounds. And we produce VIVID.
When prospects say no, more of the same is often to blame.
How to break this vicious cycle? Be VIVID!
Some samples of our work...
WHAT A DIFFERENCE A DAY MAKES!
In just one day, Deloitte tells clients, we’ll find your next stage of growth. Its method: DeepDive™ ─ a day of rapid brainstorming, prototyping & feedback loops. Asked to market it, we cast DeepDive™ not as a “strategic-planning solution” (been there, done that) but as an urgent intervention to harness the collective IQ.
TWO MINUTES TO OPEN AN ACCOUNT? WHY SO LONG?
To what you can do in two seconds – breath, blink twice, go 0-60 in a Tesla Roadster – add this: open an investment account through Apex Clearing, the digital clearing & custody engine that’s behind many RIAs, global banks, and online trading platforms (it launched Robinhood). Behind Apex's messaging: bVIVID.
TODAY, EVEN THE QUICKEST BOOKS ARE TOO SLOW.
High net-worth portfolio management can’t wait for financial data; it must be aggregated, reconciled, and reported on demand. Enter Asset Vantage, whose platform creates a consolidated view of net worth to facilitate accounting and performance reporting. To sharpen its messaging, this fintech turned to us.
Where CRM preserves client data, CLM (Client Lifecycle Management) preserves the client ─ it’s an analytical process for managing investment-client lifecycles (including KYC compliance) to maximize profitability. Wealth Dynamix wrote "the book” on CLM for private banking. We wrote its eBook.
KEEP YOUR HAYSTACKS. WE NEED NEEDLES.
CN identifies TV shows in real time and infers who’s watching, so that advertisers can find targets concealed by broad demographics. Facing skeptics still loyal to dubious set-top box data, it tapped us for presentations designed to prove that "showtime” is more profitable when networks know who’s watching in real time.
WELCOME TO ZIP CODE 95831. INVEST WISELY.
Details are everything for mortgage-pool investors: Which mortgages are solid and which are under water or likely will be? Where to find these microscopic details? CoreLogic engaged us to make its case: Its risk analytics are the only ones granular enough to spot foreclosures in the works and those pending.
THIS KEYNOTE STRUCK THE RIGHT CHORD
For her first trip to China as PepsiCo's CEO, Indra Nooyi tapped us to write her keynote ─ a promise to bring safe drinking water to China's driest regions. China's markets open slowly; sellers must prove their worth. In vowing to fight China's water shortage with unexpected resolve, Indra did exactly that.
AVON CALLING, SCRIPTED BY bVIVID
Invited by the Direct-Selling Association to explain Avon’s move to a controversial sales model called multi-level marketing, then-CEO Andrea Jung needed a speech written to thread the needle: i.e., while Avon respects industry norms, its reps must be able to earn more. She engaged us to write it.
THAT BYLINE IS YOUR LINE, DEAR CLIENT!
"Can you get me a bylined article in The Economist"? asked a client whose software optimizes B2B profit. We can. Step one: Produce the piece – a crisp argument against impulsive discounting. Step two: Submit the article and let it speak for itself. It did. The Economist published the piece under our client's byline.
TO MOVE MONEY, PRESS POUND
Mobile money is the purpose of M-Pesa, a fintech initiative that is lifting millions out of poverty by enabling real-time payments. When a TIBCO executive was asked by the World Economic Forum to contribute a bylined article on the power of this technology, he tapped us to write it. We called it, "To Move Money, Press Pound."
WHERE ARE MY #$@&%*! INTEGRATIONS?
How to cure gaps across the enterprise where integrations and automations should be? By turning business-process flows into immediately executable software automation code ─ a fix we named Integration as a Self-Service™ in a white paper we wrote for the "fixer," Kapow Software.
TREAT YOUR HEART TO A HANDFUL OF WALNUTS!
Replacing its high-protein claim with an appeal to heart health has paid off for Planters, a unit of Kraft Heinz. Still, "healthy" is no golden ticket, says research firm IRI in a white paper for food marketers written by bVIVID. Long term, it says, discrete nutritional claims like “low sodium” will eclipse “healthy.”
WE'LL TAKE THE STAIN. YOU KEEP THE SHIRT.
But first you'll have to find Carbona at the sprawling Housewares Show. To lure reporters, we sent each an opulent white shirt ─ Gucci for women, Brioni for men ─ correctly sized and pristine but for a tragic wine stain. “Join Carbona at booth 910," our note read. "We’ll take the stain, you keep the shirt.” They lined up.
"FORE," SHMORE. WE HAVE LIFTOFF!
How did we get Newsweek to cover the launch of Wilson's Ultra 500 golf ball? We looked for vivid and found it in the ball's designers: former aerospace engineers whose love of golf led them to Wilson. Rocket scientists using their genius to help fellow golfers save some strokes; that's a hook we'll gladly take!
THE HARDEST PART OF SELLING?
Getting prospects on the phone! Lavante, which automates the nitty gritty of supplier management (like collecting tax ID's) engaged bVIVID to raise awareness through emails aimed at directors of procurement. We tapped into the urgency of removing human error: Collect every W-9 or the IRS could come knocking!
For the science of building loyalty Virgin America turns to TIBCO, which automates its frequent-flyer program. Where does TIBCO turn to craft its case studies? To us. The dozens we've produced demonstrate TIBCO's purpose: to equip enterprises to circulate real-time data and leverage analytics, both key to growth.
HOW TO MAKE RUFFLES WITHOUT GETTING RUFFLED?
"I'd like a newsletter for my global team," Frito-Lay's head of procurement told us. We took some creative license and produced an intelligence report: a look at how his people work the supply chain masterfully to secure advantages in ingredient quality, price, and supply. We called it... what else?... Food for Thought.
HE WROTE THE BOOK ON GOING SMALL...
... and we got it published. When an Oracle VP sought to write a book about how a series of small initiatives can spawn big results, we committed to get it published. We wrote the proposal, pitched it, and won a contract for our client from McGraw-Hill (advance included). Getting to Big the Small Way hit shelves one year later.
VIVID messaging grabs attention because novelty lights up the brain. Consider two different parties – one planned, the other a surprise: same guests, same music, same brand of scotch, but because the surprise party offered unexpected hugs and kisses (and will again!) it thrills as the planned party can't.
Surprise works its magic on content as well, because even when they're confident of learning something – from a presentation, eBook, white paper, or video – audiences will tune out unless they feel something, too. Feel what? The rush of discovering the unexpected: a crucial trend they didn’t see coming, material facts they didn’t know, or new context for those they did.
Weaving these revelations into what Peter Drucker called "incongruities" – stark contrasts between "what was" and"what is" or "what is" and "what should be" – produces vivid.
This is the work we do. And here are more companies for whom we've done it:
It starts with discovery – an immersion in what you do, how you do it, what it enables, and for whom. We'll study your current content: case studies, white papers, webcasts, and more. We'll review competitive content and bone up on your category. Most of all, we'll spend time with you on Zoom.
We'll focus most intensely on your company's fierce distinctions: the magic that you, and you alone, make possible. What advantages do you create? What weaknesses do you erase? What possibilities would elude customers if your company didn't exist?
In markets rife with more of the same ("Our best-in-class technology helps drive enterprise transformation!") it takes a signal to pierce the noise. We'll capture yours.
Our first deliverable will be a robust outline of the work you've engaged us to produce; not a token list of bullet points, but a full rendition of how the piece opens, unfolds, and delivers its call to action. You'll return your comments, we'll revise, and this exchange will continue until the final draft of the full piece is delivered – each iteration making it stronger.
Even as deadlines close in, we never cut corners. On the contrary: We cherish our process as our means of ensuring that we will meet or exceed your expectations. Count on the latter.
Dun & Bradstreet