It’s noisy out there.


You get ten seconds to earn the next ten seconds.

Noisy markets create a stark choice for all who sell: be vivid or be gone.
Crisp, evocative and hard to ignore, the communications we craft pierce the din.

About bVIVID

Let’s start with a few words about you:

You sell. You sell to customers, pitch investors, cultivate partners and align employees.

You sell into markets that are noisy; everyone is pitching and everyone’s being pitched. Because many priorities compete for their time, buyers, investors, partners and employees have evolved an internal stopwatch: they’ll give you ten seconds to earn the next ten seconds.

We’ll help you beat the clock. Each year, hundreds of mundane decks take a detour en route to the market ─ stopping here, where we transform them. Working closely with our clients, we turn them into presentations so compelling they move targets to respond. Follow-up meetings replace polite nods, yielding more customer wins and investment.

Advertising creates awareness and PR can suggest validity, but only personal selling will close a B2B sale. That’s where we come in. We produce VIVID: marketing-and-sales communications that are crisp, evocative, and hard to ignore. From presentations to customer success stories and keynotes to collateral, the tools we create will help you spark and sustain the conversations you must nurture to close sales, spur investment, build alliances and inspire employees.

Projects


Services


Think of us as you would a cloud service: there when you need us, up to speed quickly,
remarkably effective, and gone when our work is done; available to re-engage instantly.

PRESENTATIONS


You’ll make your case and keep it crisp with help from decks by bVIVID. Slides flow smoothly, visuals pop, and text is concise and on point. The story comes alive and culminates in a call to action.

COLLATERAL


Collateral: the word connotes non-essential value. It needn’t. We produce brochures, sales materials and other marketing collateral crafted to resonate with your targets and spark conversations.

KEYNOTES


We prepare keynoters for all podiums, from industry gatherings and investor conferences to special venues like The World Economic Forum. Those we’ve helped include hundreds of executives across Oracle, PepsiCo, Deloitte and dozens more.

SUCCESS STORIES


When a story speaks for itself, why interrupt? In our hands, your customer success stories will look nothing like dry case studies. They’ll make compelling content that speaks for itself.

BYLINED ARTICLES


Relentlessly overused, “thought leadership” has become all but trite. Here’s what’s not trite: the value of communicating your proposition through prominent media, under your byline, and in your own words. We’ll get it done.

WHITE PAPERS


bVIVID may well set the gold standard for white papers: original in content, material in value and easy on the eyes. Buoyantly written, they spark and help sustain productive conversations.

LEAD-GENERATING EMAILS


Prospecting emails earn average response of two to five percent. Those produced by bVIVID, on the other hand, average ten-percent response typified by two words: “Let’s talk.”

TOP-TIER MEDIA PLACEMENTS


Any PR firm can cultivate trade media. But engaging top-tier outlets will require a fine touch: a smart, concise pitch that delivers the “bite” this media demands. bVIVID excels at this work.

BOOK PUBLISHING


If you’ve done something extraordinary, you may well have a book in you. We’ll help pull it out, write it, publish and market it, through a traditional publisher or self-published as an eBook.

MESSAGE DEVELOPMENT


Messages developed by bVIVID are exactly what you’d expect: clear, crisp, and precisely on point. We marry authentic appreciation of our clients’ propositions to writing skills unsurpassed.

EVENTS


The best value propositions are conveyed through show and tell. “Tell” isn’t all we do; finding clever ways to “show” – through smart, well-crafted events – is also in bVIVID’s repertoire.

ORGANIZATIONAL COMMUNICATIONS


Too many organizations waste time mired in tedious communications: presentations that drone on, emails that ramble, reports that lack clarity. bVIVID offers three initiatives to help you turn organizational communications into a strength:


Workforce Communications

Align and inspire associates

The goal is to galvanize associates, and communications are key. Among those who have turned to bVIVID for workforce communications: Citibank, Deloitte, and PepsiCo, to name a few.

PresentationCraft

Build better advocates

Give us one day: In a vigorous program run at your site, bVIVID will make your people appreciably better at producing and delivering strong presentations. Why bother? Because whether you're pitching customers, investors or your own senior management, high-value targets are elusive. Give them strong reasons to say "yes" or they will likely say "no" by default.

WriteAid

Write better and faster

In this one-day program with follow-up support, bVIVID will train your people to write quickly and effectively. Emails will become crisper and proposals will get sharper. What was once an organizational liability will morph into a competitive advantage.

Principals


Over a dozen of America’s best writers, designers and videographers support the work of bVIVID,

a firm managed by its two principals:

Over a dozen of America’s best writers, designers and videographers support the work of bVIVID, a firm managed by its two principals:

David Gilman, founder of bVIVID

DAVID GILMAN

Acknowledged as one of the finest writers of corporate, marketing and organizational communications, and a deft developer of creative talent, David is in the business of equipping executives and their teams with tools to spark and sustain productive conversations: those essential to closing sales, spurring investment, building alliances and motivating employees.

David began his career writing for The New York Times. From there he moved into business, spending two years in internal communications at Dun & Bradstreet, three years in marketing at KPMG, five years in public relations at PepsiCo, and two years in the brain trust of Michael Milken, whose case he helped craft for the court of public opinion.

Known for distilling complexity into vivid communication, David launched bVIVID to help clients capture the urgency of their work and convey it in ways that compel response. As the firm's chief creative officer, he leads the task of shaping deliverables for all clients.

David is a graduate of Stony Brook University, where he served as editor-in-chief of the college newspaper and won the Buskin Prize for journalism, administered by Newsday.

He runs six miles a day and does some of his best thinking between miles two and six.

Gina Trent

GINA TRENT

Editor par excellence, Gina’s fine touch is evident in many of our signature projects; those for PepsiCo, Deloitte, and TIBCO among them.

Gina joined bVIVID in 2006 after a long stint in public relations. At various stages of her PR career she specialized in pharma, fashion and consumer electronics, and represented some of the world’s best brands in these categories: Pfizer, Toshiba, and Liz Claiborne among them. She is a graduate of Bard College and holds a Master’s degree in management from NYU.

"bVIVID is the rare communications firm that excels at the hard work of getting up to speed quickly.”

Michael Raynor, Deloitte Consulting


“Your work has bite.”

Joe Boissy, Vendavo


“You write like silk.”

Terry Fassburg, Philips North America

bvividVIVID HAS SERVED OVER 1000 EXECUTIVES ACROSS THESE AND OTHER COMPANIES:

ALAMO

ALERT LOGIC

ALTRIA

ATHENAHEALTH

AUTODESK

AVON

BURGER KING

CAPSTONE DIGITAL

CITIBANK

COGNITIVE NETWORKS

CORELOGIC

DELL

DELOITTE

DELTA PRONATURA

DUN & BRADSTREET

ELECTRONIC ARTS

FIFTH THIRTH BANK

FRITO-LAY

GRIFOLS

HAAGEN-DAZS

INVISAGE

KAPOW SOFTWARE

KPMG

LAVANTE

MASTERCARD

METLIFE

NCR

NEWCASTLE BROWN ALE

ORACLE

PEARSON

PEPSI-COLA

PEPSICO

PHILIPS

READER'S DIGEST

ROBERT MONDAVI

THINKLOGICAL

TIBCO

TRAVELPORT

UBS

VENDAVO

VMWARE

WILSON SPORTING GOODS

Contact

In markets where everyone is pitching and everyone is being pitched, communications must be vivid: crisp, evocative, and hard to ignore. Send us what you’ve got or tell us what you need. Within 48 hours we’ll return a brilliant idea. Love it and we’ll talk, if not we’ll part friends.